READERSHIP IN NEWSPAPERS (%AGE)

TOTAL BOYS GIRLS 12-15 YRS 16-19 YRS
NATIONAL NEWS 66 66 66 60 71
LOCAL NEWS 60 59 61 56 63
SPORTS 56 69 41 55 58
INTERNATIONAL NEWS 36 38 32 32 39
NEWS ON BOLLYWOOD/HOLLYWOOD 32 30 35 28 36
EDUCATION SUPPLEMENTS 29 26 32 25 32
CARTOON STRIPS 26 25 28 34 19
CHILDREN’S SECTION 23 21 27 30 18
ADVERTISEMENTS 22 22 22 20 24
YOUTH SUPPLEMENTS 17 15 19 12 21

ORGANIZED RETAIL PENETRATION

FOOTWARE: 38.4%
EQUIPMENT,PAPER,AND STATIONERY: 29.7%
HOUSEHOLD APPLIANCES: 24.6%
CLOTHING AND TEXTILE: 21.7%
COMMUNICATION: 11.4%
HOME DECOR AND FURNISHING: 5.0%
BEAUTY,PERSONAL AND HEALTH CARE: 4.9%

Share of wallet in India Shifting from food to more Discretionary Spending

(In percentages)
Spendings 1995 2005 2015E 2025E
Health Care 4,7,9,13
Education and recreation 3,5,6,9
communication 1,2,3,6
Transportation 11,17,19,20
Personal products and services 4,8,9,11
Household products 2,3,3,3
Housing and utilities 14,12,12,10
Apparel 5,6,5,5
Food,beverages and tobacco 56,42,34,25

(E means estimated)

Favourite TV Channels Zone -Wise(%)

Favourite TV Channels Zone -Wise(%)

North South West East
Star Plus 38 SUN TV 28 Star Plus 24 Star Plus 23
Colors 30 Vijaya TV 20 Colors 14 Zee TV 19
Zee TV 19 SUN Music 11 Sony TV 14 Colors 13

DEFINITION OF A MOPED

In most countries, the legal driving age for a moped is lower than for regular motorcycles and cars. Mopeds are typically restricted to 50 km/h (30 mph) from a maximum engine displacement of 49 cc (3.0 cu in), though there are a few variations.

Percentage share of each sub segment within Two Wheelers in India

Electric Vehicle: 0.3%
Moped : 5.7%
Scooters : 15.6%
Motor Cycles : 78.3%

MIS: SIZE OF MINERAL WATER IN INDIA

the organized mineral water market is estimated to be about Rs 3,000 crore.this is exclusive of filters installed at homes. The total mineral water market is rs 10000 crores